Who I Am
- Combat coach — 25+ years in martial arts.
- Content in Spanish for the Latin American & US-Hispanic men's market — a segment most fitness brands under-serve.
- Three pillars, all connected: combat as the method · building the body (training and nutrition) · personal development and character. Not generic fitness, and not aesthetics.
- The position: combat is not about learning to hurt people — it is about becoming capable enough that you no longer need to. My two biggest reels are that argument, and they did 2.40M and 1.65M views. My audience did not follow me for technique — they followed me for a stance.
Instagram Performance (Meta Graph API · Oct 14, 2026)
- Grew 171 → 111,439 followers in 85 days — crossed 100K on Sep 30, 2026. 100% organic, zero ads.
- Last 30 days: 6.67M views · 3.07M reach · 640K interactions · 24 reels published, 14 of them over 100K.
- Since the breakout (Jul 21): median reel 122K views, average 273K — the floor moved, not just the ceiling.
- Median watch time 36.4 seconds; on the top reels, 39–58 seconds. Audiences watch, they don't scroll.
- 172,758 shares and 104,484 saves lifetime — this content gets passed around, not just consumed.
- 23.5K profile visits in the last 30 days — the audience clicks through to the link in bio.
- +31.2K followers in the last 30 days, more than two months after the breakout.
Facebook Performance (Meta Graph API · Oct 14, 2026)
- The HardBoxing Facebook Page launched on Oct 9, 2026 with zero followers. Six days later: 14,575 followers and 9.54M views on 12 reels, all of it organic.
- 3 reels over 1M views in the first week — 3.35M, 2.66M and 1.04M — and 8 of the 12 over 100K.
- The same content travels: the school-bathroom reel did 1.10M on Instagram and 3.35M on Facebook, with 93.7K reactions and 1.8K comments in 24 hours.
- Across both platforms: 27.0M lifetime views (17.5M Instagram · 9.54M Facebook). A Dedicated Reel is delivered on both by default.
Audience (follower demographics · Meta Graph API · Oct 14, 2026)
- 68% men (21% women · 11% undeclared)
- 80% aged 35+ — 34% are 35–44, 30% are 45–54, 12% are 55–64
- Language: Spanish
- Venezuela 24.3% · Mexico 14.5%
- United States 10.7% · Colombia 9.1%
- Argentina 6.8% · Chile 5.4% · Spain 5.3% · Peru 5.1%
This is not a teenage fitness audience. It is grown men, 35 to 54, with income and dependents — the age bracket that actually buys equipment, supplements and coaching rather than scrolling past them.
Case Study — Organic Breakout (Jul–Sep 2026)
"Everyone thinks a street fight has a winner" — posted Jul 30
2.40M views · 1.88M reach · 167K likes · 42.6K shares · 19.5K saves · 39.6s avg watch
The account grew ×652 in 85 days on the back of this reel — and it was no one-off.
"Rage doesn't know where to stop" — posted Aug 1
1.65M views · 1.26M reach · 101K likes · 18.1K shares · 48.4s avg watch — 52% of its full length
48 seconds of held attention on a 93-second reel.
"The parking-lot fight" — posted Aug 28
1.10M views · 886K reach · 72.8K likes · 40.1s avg watch
A month after the breakout, a regular post crossed a million.
"The father who did nothing" — posted Sep 3
768K views · 564K reach · 35.0K likes · 13.8K shares · 48.1s avg watch
Six weeks after the breakout, and the retention record has since been broken again: a reel posted Sep 8 holds 57.6 seconds, a Sep 11 reel did 912K views, and the four posted Oct 1, Oct 2, Oct 7 and Oct 9 did 297K, 280K, 433K and 263K.
Own Products — The Audience Buys
Since September 8, 2026, HardBoxing sells its own online training programs at hardboxingcenter.com — Fundamentals of Combat (boxing technique base) and Conditioning (the body that sustains combat), plus a members' Discord. This matters to a brand for three reasons:
- The audience is proven to convert, not only to watch: the same men who share the reels pay for the training behind them.
- Your product can live inside a real training system — in the sessions, the nutrition guide and the community — not just in a 60-second reel.
- First-party data: buyers, countries and completion rates I own and can report on, on top of Instagram insights.
What I Offer Brands
| Deliverable | Description |
|---|---|
| Dedicated Reel | Scripted & shot in HardBoxing cinematic style, product integrated in a training/combat narrative · published on Instagram and Facebook |
| Reel integration | Product featured organically inside a content reel |
| Program integration | Product placed inside the online training programs: session videos, nutrition guide, members' Discord |
| Monthly retainer | 4 reels/month, sustained brand presence |
Turnaround: 7–10 days per deliverable. Category exclusivity available. Dedicated Reels are produced with original footage only, so they can be licensed for your paid ads and whitelisting.
How We Work
| Step | What happens |
|---|---|
| 1 · Brief | You share the product, the campaign goal and the market you want to reach |
| 2 · Concept | I send the script and hook for your approval before shooting |
| 3 · Delivery | Final asset in 7–10 days, revisions included |
| 4 · Report | Performance report after 14 days: reach, watch time, clicks, conversions |
Rates on request — quoted per campaign, based on deliverables, usage rights and exclusivity. Tell me the budget range you are working with and I will build the package around it.
Why It Works
This account delivers the reach of a 250K–1M account, in a niche most brands cannot buy their way into: Spanish-speaking men who train — and who buy. They don't scroll past — they watch 36–57 seconds and they share. Post-campaign, you receive a concise performance report built to turn one-time deals into long-term partnerships.